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Hanseaten pet care GmbH

Petfood specialist for private label

Hanseaten pet care is the specialist for high-quality dog and cat treats, as well as food and snacks for smaller animals like rodents and birds. As a member of an internationally successful group of companies in the pet industry, we already have over 25 years of experience in this market segment.

We exclusively produce private label products for medium and large retail companies. For many years we have been familiar with the peculiarities as well as special requirements in this market and our retail customers benefit from our competence and know-how in private label development.

With our product innovations, modern equipment in the areas of production and logistics, we offer you the competence and performance to guarantee your success.

Illustration - Hund, Katze, Hase, Vogel und Schmetterling.

Our philosophy

People and animals are equally at the center of our actions. The goal of satisfying our customers and cultivating a long-term partnership with them are the driving forces behind our actions. For this reason, we vouch for the highest quality and constant innovation – as the basis for your safety and success.

Innovative & Competent

With our knowledge and experience we enable you to establish your own pet food products under your brand on the pet food market. From entry-level prices to the premium segment – Hanseaten pet care is your best partner in this. With our in-house design team, we are also happy to assist you with the design of your packaging.


As part of an owner-managed group of companies, we invest and work for long-term success. Trust, reliability and fairness in business relationships are therefore the basis of our actions.


We work in partnership with our customers, suppliers and employees and create benefits for our customers through cooperation and partnerships.

Sustainability - More protection for our habitat

Environmental protection is a matter of course for us, because only those who use natural resources sustainably can also guarantee species-appropriate and healthy nutrition for pets in the long term. We go far beyond the legal requirements and are committed to active environmental protection in our own company, with our private label products and suppliers. In addition, we use 100% green electricity in all production facilities and administrative buildings.

We are only as good as our employees, which is why we attach great importance to sensitizing them to the issue of sustainability and use internal feedback to make our processes ever better and more resource-efficient.

We are constantly working to reduce the emissions generated by our state-of-the-art production. The same applies to our water consumption and waste reduction. Overall, we are simply thinking more environmentally conscious – from efficient waste separation to the use of biogas plants. The continuous optimization of our production processes as well as the associated energy management bring us one step closer to climate-neutral production every day.

  • 100% packaging without photoinitiators
  • Packaging from sustainable forestry (FSC® certification)
  • 100% waste separation
  • 100% recycling of the organic products
  • Responsible fish farming (ASC certification)
  • Products from sustainable fisheries (MSC certification)